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Statistics show that telemarketing can improve the annual sales of a company by more than 46%. Although other methods have proven more effective, telemarketing is certainly an excellent place to start. If you have several representatives, you can cover large areas of the country from a single office or telephone room, and the equipment is less expensive than it used to be.
Even if you have hundreds of computers equipped with headsets and databases, and even if you recruit the best in salesmanship and customer service, telemarketing cannot yield positive results until you have written a script. Using specific keywords and phrases, combined with congeniality on the part of the telemarketer, a universal script used for each and every call can make all the difference.
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